Manifesto

We started Sunny 16 because we believe in potential.

The potential for greatness, the potential for change, the potential in you.

We understand your passion because we feel it too. 

And that’s why we’re here — to allow your passion to reach its potential.

The name comes from the ‘Sunny 16’ rule in photography which helps you estimate correct daylight exposure — without a light meter. 

This concept allows you to focus on the moment without worrying about the technicals. 

And that’s exactly what we are aiming for in our products — the ability to forget all the noise and focus on what truly matters.

You and your potential.

Sunny 16 is a lifestyle that redefines ‘the work’ by bringing value and dedication back into the conversation in a way that we weren’t seeing elsewhere.

This is an invitation — to rethink the obvious, to embrace the new, and to take bold steps towards what sparked your passion in the first place.